Asset Production: Expert at delivering high volumes of on-brand digital assets under tight deadlines.

Omnichannel Asset Delivery: Designing and optimising creative for use across web, app, email, and social touchpoints.

Technical Artworking: Adapting existing artwork into alternative formats and layouts while ensuring strict adherence to brand guidelines and web standards.

Responsive Email Design: Designing mobile-first, responsive emails to ensure cross-device performance and engagement.

Email Design Systems: Using both hand-coding and drag-and-drop platforms to deliver high-quality campaigns that maintain brand consistency.

Campaign Execution: Translating complex campaign briefs into technical builds, overseeing quality assurance, and ensuring best practices for inbox delivery.

Content Management: Using CMS systems like AEM and SAP Commerce Cloud to update and manage web pages.

Responsive Web Design: Making sure websites look great and work perfectly on all devices, implementing HTML and CSS when necessary.

Final Technical Setup: Handling the technical side of publishing designs to ensure they stay on-brand and polished once they go live.

Brand Consistency: Ensuring the brand looks exactly the same across every digital platform and campaign.

Applying Brand Standards: Using brand guidelines to create assets that follow rules whilst also ensuring they are accessible and easy to read on any screen.

Visual Quality Control: Reviewing every asset before it goes live to make sure it is polished, consistent, and perfectly on-brand.